Who is Plus-Plus?

Plus-Plus was developed in the eighties in Holbæk, Denmark. The idea was to create a simplistic toy that would spark the imagination and creativity of children of all ages. The educational market immediately saw the potential in Plus-Plus and supported the idea of simplicity and open play in schools and kindergartens. Today, Plus-Plus is internationally recognized as a high-quality toy brand and the winner of multiple product awards.

We are proud of our Danish heritage, and we continue to produce Plus-Plus at our factory in Holbæk. In 2012 we opened US sales offices in South Carolina and Ohio, and Plus-Plus is currently distributed in more than 40 countries around the world.

Plus-Plus is a socially and environmentally responsible company. We work with non-profit organizations to support hospitalized children, and our factory and headquarters run on 100% green energy from wind power. All products and packaging are 100% recyclable.


We care about the environment and are committed to caring for the future, our children, and the planet:

  • The Plus-Plus factory and headquarters use renewable energy from wind power for electricity and heating
  • Plus-Plus is 100% Recyclable
  • Packaging is 100% Recyclable
  • Plus-Plus is durable and can be used for generations


View all our brands

Hama Beads
Plus Plus
The Dancing Army
Luna Babies
Fashionery Vibes