Welcome to Breyer

Our focus: it’s all about Horses.

Horses inspire – like no other animal in the world. They are Majestic. Beautiful. Powerful. Graceful. Horses bring a sense of Nurturing, Relationship, Caring and Loyalty. From parades and fairgrounds to TV commercials and movies, nothing grabs our heart like the horse.

Ever since our first model horse was created in 1950, Breyer has been committed to making the World’s Finest Model Horses. Fans believe that when they hold a Breyer horse in their hands, it’s like entering the world of real horses.

Our goal is to build on the historical legacy of the brand, and bring the inspiration of horses to as many people as possible. As we do this, every expression of the brand, across our products, content, and experiences, is a touchpoint that connects us to that inspiration.

The Breyer Promise

A horse of my very own.

The Breyer “promise” is the commitment we make to you, our fans. With Breyer, you are getting a real horse of your very own.

This speaks to our authenticity, quality, realism, and our creative process.

Everything comes together to put a real horse in your hands.

The Breyer Value

Pure inspiration…one horse at a time.

People of all ages love horses – they inspire like no other animal.

Breyer’s commitment to authenticity and realism means we help connect the natural inspiration of the horse directly with fans.

One horse at a time means that every Breyer horse goes through the same level of quality, with its own expression of inspiration.

The Breyer Mission

Delivering the promise of a horse to everyone who dreams of one.

This is why everyone at Breyer comes to work every day – fulfilling the dreams of horse lovers everywhere!

We believe horses have a special combination of power, majesty and grace. Quite simply, we want to help everyone discover how inspiring horses can be.


View all our brands

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