About Us

We have been marketing and distributing quality children’s brands to the trade in the UK & Ireland for over 30 years.

Our history

We have been marketing and selling quality children’s products from our headquarters in Northampton since 1989! The DKL name originates from family names: Dorte, Kai and Lise, we are still a family run business and continue to grow! Distribute fantastic brands to the toy trade exclusively throughout the UK & Ireland.

Our objective has always been to make children happy. That’s why we offer hundreds of fantastic children’s products from several great brands. Each brand and every product has been carefully selected by us to ensure the highest play value, quality and product safety. All our toys are assessed to the industry Toy Safety standards and licensed to use the lion mark.

We have been marketing and selling quality children’s products from our headquarters in Northampton since 1989! DKL Marketing have recently been acquired by international toy supplier Beysal, forming DKL-Beysal Ltd.

Beysal is already well established in the Latin American market with their group head office in Madrid covering Spain and Portugal. Beysal also have additional subsidiaries in Chile, Columbia, Mexico, Miami and Peru, as well as a Hong Kong showroom.

The acquisition will see DKL-Beysal continue to support and develop the ranges that DKL firmly established – Hama Beads, Plus-Plus and Breyer Model Horses while also distributing a selection of products developed by Beysal including; 8M Dolls, The Dancing Army, Ecoplush, K3YRIDERS, Luna Stars and Mascutties.

View our brand pages to explore the full DKL-Beysal product range.

Our objective is to make children happy. That’s why we offer hundreds of fantastic children’s products from several great brands. Each brand and every product have been carefully selected by us to ensure the highest play value, quality and product safety. All our toys are assessed to the industry Toy Safety standards and licensed to use the lion mark.

DKL Marketing Ltd

Toy Safety

We take product safety very seriously and will only distribute products which meet safety legislation requirements. As a member of the British Toy and Hobby Association, we are obliged to adhere to their Code of Practice for safety regarding the design and manufacture of toys. All products have been tested to the highest standard and comply with the European toy safety regulations BS EN 71-1,2,3.

Charity

We are proud supporters of the Toy Trust, founded by the British Toy & Hobby Association. The money raised predominantly from the toy industry, is distributed to charities helping disadvantages and disabled children in the UK and abroad. With the help of the many supporters of the trust from across the entire industry, over £4 million has been raised since its inception.

DKL Charity

Trade information

We distribute our quality brands to leading toy, gift, craft, nursery, equestrian shops, including major department stores and online retailers. We support all our ranges with a full marketing campaign, including everything from bespoke planograms to extensive social media and PR activity.

Trade Memberships

  • British Toy and Hobby Association. (BTHA)

Request Trade Account

If you are new to DKL-Beysal, you can request to open a trade account or find out more via our contact us page.

Trade Exhibitions

  • London Toy Fair
  • Spielwarenmesse International Toy Fair, Nurnberg
  • AIS Show
  • Toymaster Show
  • BETA International

View all our brands

Hama Beads
Plus Plus
8m Dolls
Ecoplush
Dancing Army
Keyriders
Luna Stars
Mascutties
Breyer