About Us

We have been marketing and distributing quality children’s brands to the trade in the UK & Ireland for over 30 years.

Our history

We have been marketing and selling quality children’s products from our headquarters in Northampton since 1989! The DKL name originates from family names: Dorte, Kai and Lise, we are still a family run business and continue to grow! Distribute fantastic brands to the toy trade exclusively throughout the UK & Ireland.

Our objective has always been to make children happy. That’s why we offer hundreds of fantastic children’s products from several great brands. Each brand and every product has been carefully selected by us to ensure the highest play value, quality and product safety. All our toys are assessed to the industry Toy Safety standards and licensed to use the lion mark.

DKL Marketing Ltd

Toy Safety

We take product safety very seriously and will only distribute products which meet safety legislation requirements. As a member of the British Toy and Hobby Association, we are obliged to adhere to their Code of Practice for safety regarding the design and manufacture of toys. All products have been tested to the highest standard and comply with the European toy safety regulations BS EN 71-1,2,3.

shadow Make time 2 play British Toy and Hobby Association (BTHA)


We are proud supporters of the Toy Trust, founded by the British Toy & Hobby Association. The money raised predominantly from the toy industry, is distributed to charities helping disadvantages and disabled children in the UK and abroad. With the help of the many supporters of the trust from across the entire industry, over £4 million has been raised since its inception. DKL also support the charities associated with Northampton Rotary Club.

DKL Charity

Trade information

We distribute our quality brands to leading toy, gift, craft, nursery, equestrian and stationery shops, including major department stores and online retailers. We support all our ranges with a full marketing campaign, including everything from bespoke planograms to extensive social media and PR activity.

Trade Memberships

  • British Toy and Hobby Association. (BTHA)
  • The Giftware Association. (GA)
  • Federation of Small Businesses. (FSB)
  • Northamptonshire Chamber of Commerce.

Request Trade Account

If you are new to DKL Marketing, you can request to open a trade account or find out more via our contact us page.

Trade Exhibitions

  • London Toy Fair
  • Spielwarenmesse International Toy Fair, Nurnberg
  • AIS Show
  • BETA International
  • The London Stationery Show

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